International Legal Technology Association
 
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Marketing Technology Peer Group

State of the Company: InterAction 8/24/2009 2:30 p.m.

LexisNexis InterAction executives update us on the direction of the product suite and their vision of what lies around the bend.  THIS IS A CLOSED SESSION.

Faster Is Better: Building an Experience Database 8/24/2009 4:00 p.m.

Faster is better,especially when responding to business development initiatives. Find out who has the deepest experience and what the breadth of experience is in your firm. We explore the ways to capture and manage attorney experience and build a searchable experience database.

Pitch and Proposal Best Practices: How to Optimize Your Process 8/25/2009 9:00 a.m.

Tired of stitching together pitches and proposals bit by bit from old content? Not sure if the content you're using is the most current? There is a better way, but: Is it process? Is it technology? Is it user behavior? Join us while we examine some best practices for generating pitch and proposals.

Educating Your Attorneys On the Value of Business Development, Marketing and CRM 8/25/2009 11:00 a.m.

In this tumultuous economy, firms are expecting their attorneys to put greater effort into increasing business with current and new clients. Find out how to get your attorneys on board with your business development efforts by showing them how business development, marketing and CRM can drive revenue and profitability. With a more complete understanding of the work done behind the scenes and the goals driving those efforts, your attorneys can better participate in the task of bringing more business to your firm.

Integrating data from Disparate Systems for Marketing and Business Development 8/25/2009 1:30 p.m.

How do firms present marketing and business development data from disparate systems to their users? We analyze and demonstrate some of the available technology options and how firms are presenting this information to the attorneys and marketing staff.

Marketing Technology Roundtable 8/25/2009 3:30 p.m.

Join your peers for an open conversation about marketing technology as we bring back the speakers from the previous sessions for a roundtable discussion that is sure to energize your afternoon.

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